case studies
My work runs on four principles. The case studies below trace these principles through real projects. Each one leaves behind infrastructure on which the next is built.
from opinion
to evidence
A research pipeline built from scratch to create continuous, direct customer access and replace internal assumptions with evidence at scale. The work to get close.
from evidence
to metrics
A structured approach to clear the noise in customer data, isolate what matters, and leave behind a baseline for measuring what comes next.
from metrics
to mechanism
A customer-needs framework that turns business, usability, and satisfaction signals into one repeatable way to measure intentionally, uniting disparate teams and driving measurable revenue.
from mechanism
to momentum
Design processes built to last by embedding the pipeline and framework from earlier work into the organization to unify fragmented experiences and drive a 46% increase in engagement.