case studies

some of the work below is password protected. contact me for access.

from theories to data.

How a 12-week diary study reframed organizational strategy and drove ~$750K in revenue.

from data to signals.

How a synthesis pipeline and critique framework transforms raw data and into actionable, evidence-based decisions.

from signals to strategy.

How an outcome-based framework standardized language, measurement, and goals across an organization.

from strategy to built in.

How embedding repeatable mechanisms into an organization culture builds systems that scale.